Enterprise Web Design: Your Enterprise Website Template Plus Three Illustrative Examples

What components should be integrated into your enterprise web design? What are the fundamental elements to consider for your enterprise web design?

Here’s our recommended enterprise web design framework to guide you towards achieving success with your website.

A robust brand identity

Think about some of the most renowned businesses globally; they attained success by cultivating a robust and unmistakable brand identity.

Clear and intuitive navigation

The navigation system is paramount to enterprise web design. Just as hikers require a map to navigate trails effectively, website users rely on straightforward navigation to access desired pages and information.

Straightforward navigation not only prolongs user engagement on your site, which is favorable for search engine rankings, but it also reduces bounce rates as users navigate multiple pages.

Mobile-responsive design

Every website should prioritize mobile responsiveness, mainly due to Google’s emphasis on mobile-first indexing.

Given that Google assesses the mobile version of your site foremost, ensuring mobile compatibility is imperative. A mobile-friendly site guarantees a consistent user experience across all devices, enhancing accessibility and usability.

Buttons should be easily clickable on smartphone screens, maintaining the same image quality across devices, and forms should be user-friendly on mobile platforms.

Integrating mobile design into your web design is indispensable for a large enterprise attracting thousands of daily site visitors.

Conversion-oriented

A conversion-oriented enterprise web design is essential for maintaining consistent sales and revenue growth.

Such a design effectively incorporates elements to guide users through the marketing funnel. These elements typically include:

• Clear calls-to-action (CTAs): CTAs should be succinct and explicit, clearly indicating the desired action for users. They should be strategically placed on every page, aligning with its purpose. For instance, the homepage might feature a CTA prompting users to learn more, while a product page might focus on conversion by encouraging users to add items to their cart.
• Contact forms: Contact forms serve as a bridge to deeper engagement in the marketing funnel. Users demonstrate interest by providing their contact details, allowing you to nurture them further through targeted marketing efforts.
• One-click phone numbers: Promising your company’s phone number is crucial for accessibility. Ensure users can quickly locate and initiate a call with just one click.
• User-friendly shopping cart: A seamless experience is vital for conversions. Offer a range of payment options, streamline the checkout process by minimizing unnecessary steps, and ensure swift loading times to enhance user satisfaction and encourage completion of purchases.