Explore this compilation of over 100 social media statistics crucial for 2024.

Whether you seek platform-specific data or insights into general user behavior, you’ll find comprehensive coverage here. Dive into our extensive list of 100+ social media statistics below!

Businesses globally rely on social media as a primary marketing channel. Whether you aim to showcase social media’s significance to stakeholders or explore emerging trends across platforms like Facebook and LinkedIn, this collection of social media statistics is invaluable.

Overview of General Social Media Statistics
Social media statistics categorized by platform
Insights into general user behavior on social media
General social media statistics about marketing and business

Dive into these 100+ social media stats for a comprehensive understanding of how users and marketers leverage social media.

General social media statistics

Before delving into platform-specific data, consider these social media statistics illuminating today’s general social media landscape:

Projected global social media users are expected to reach 6 billion by 2027.
Nearly 5 billion individuals worldwide are active on social media.
The projected number of social media users in the United States by 2027 is 327 million.
Currently, there are 302 million social media users in the United States.
On average, people spend 151 minutes daily on social media.
North America boasts a social network penetration rate of 74%.
Globally, the social network penetration rate stands at 59%.

Social media statistics by platform

Now, let’s delve into the specifics of each central social media platform. Explore our platform-specific social media statistics below:

Facebook
Instagram
X (formerly Twitter)
YouTube
Pinterest
LinkedIn
TikTok
Snapchat

Facebook

Think Facebook is just for older generations? Think again! These stats might surprise you. Take a look at the Facebook statistics below:

Meta, formerly Facebook, has generated nearly $117 billion in total revenue.
Advertising revenue on Meta totals $113 billion.
There are over 3 billion monthly active users on Facebook globally.
Facebook boasts 2 billion daily active users.
The average number of daily Facebook page posts is 1.86.
89% of marketers use Facebook for advertising.
Photos make up almost 31% of all posts by Facebook pages.
29% of active Facebook users are aged 25-34.
23% of active Facebook users are aged 18-24.
Videos constitute nearly 18% of all posts on Facebook pages.

Instagram

Despite the emergence of new platforms, Instagram remains a dominant force in social media. Explore these Instagram statistics:

Instagram has 2 billion monthly active users.
The Instagram app has been downloaded 547 million times.
There are 143 million Instagram users in the United States.
The average user reach per image post on Instagram is 2,002.
80% of global marketers advertise their business on Instagram.
More than 50% of Instagram users worldwide are aged 34 or younger.
36% of Instagram users aged 18-34 are male, while 28% are female.

Twitter (formerly X)

Despite its recent rebranding, Twitter remains a significant social platform. Dive into these Twitter statistics to gauge its current performance:

Over 7 billion active minutes are spent on Twitter daily.
There are 415 million active Twitter users worldwide.
The U.S. hosts 95 million active Twitter users, the largest user base by country.
On average, 1.5 million people sign up for Twitter daily.
Twitter Blue has 640 thousand active subscribers.
Over 80% of active U.S. users use Twitter for entertainment.
63% of Twitter’s user base is male.
More than 50% of U.S. users rely on Twitter for news.
38% of worldwide Twitter users are aged 25-34.
37% of Twitter’s user base is female.

YouTube

Though “Charlie bit my finger” may be a thing of the past, YouTube remains a dominant force in social media. Explore these YouTube statistics:

YouTube’s advertising revenue reached over $7 billion in Q3 of 2023.
There are 2.5 billion monthly active users on YouTube.
YouTube’s U.S. audience totals 240 million users.
Over 27 million U.S. users are paying subscribers for YouTube Premium.
90% of YouTube visits worldwide come from mobile devices.
54% of YouTube users are male, while 46% are female.
Male users aged 25-34 constitute 12% of YouTube’s global audience.
Less than 11% of YouTube visits worldwide originate from desktop devices.
Female users aged 25-34 account for 9% of YouTube’s global audience.

Despite its distinct focus on Pins rather than status updates, Pinterest continues to attract millions of users monthly. Delve into these Pinterest statistics:

Pinterest boasts 482 million monthly users.
96% of top Pinterest searches are unbranded.
80% of weekly Pinterest users have discovered a new brand on the platform.
76% of Pinterest’s audience is female, with 28% aged 25-34.
Male users represent 17% of Pinterest’s audience.

Tailored for professionals, LinkedIn remains a robust social platform. Explore these LinkedIn statistics:

LinkedIn’s revenue in 2023 totaled $15 billion.
Ad revenue on LinkedIn reached almost $6 billion in 2023.
Over 1 billion users are on LinkedIn, with 571 million globally.
The U.S. hosts over 211 million LinkedIn users.
174 million users worldwide subscribe to LinkedIn Premium.
LinkedIn lists over 67 million companies.
61 million users use LinkedIn for job searches weekly.
64% of all global online marketers utilize LinkedIn for advertising.
Over 56% of LinkedIn’s global users are male.

TikTok

Known for its diverse content, TikTok continues to capture attention. Explore these TikTok statistics:

TikTok’s brand value in 2022 exceeded $443 billion.
The TikTok app was downloaded 273 million times worldwide.
Users spend over 23 hours monthly on TikTok globally.
49% of TikTok’s global users are female.
25% of marketers use TikTok for advertising.

Snapchat

Despite its launch over a decade ago, Snapchat remains relevant. Explore these Snapchat statistics:

Snapchat’s global annual revenue in 2022 was $4.6 billion.
Snapchat boasts 548 million global users, with 406 million daily active users.
There are 108 million Snapchat users in the U.S.
7 million users subscribe to Snapchat+.
51% of Snapchat users worldwide are female.
48% of U.S. internet users aged 15-25 use Snapchat.

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The longevity of social media is evident: it’s here to stay. Whether your goals involve boosting brand recognition, enhancing client loyalty, or driving sales, insights from social media statistics can guide you in comprehending each platform better — aiding in allocating your marketing resources.

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