Statistics on Martech

The significance of marketing technology, often referred to as martech, in digital marketing is steadily increasing. Require evidence? Explore the following martech statistics, highlighting the indispensable role of martech in online marketing!

Martech, a shorthand for marketing technology, encompasses a range of software, systems, and solutions to enhance marketing strategies through technological means. Its utilization has grown significantly over the past decade and is expected to continue evolving.

To stay abreast of industry trends, we’ve compiled a compilation of critical martech statistics:

Revenue Statistics:

Globally, martech accounts for 26.6% of the marketing budget.
The market size of marketing automation is projected to reach $25.1 billion by 2023.
The martech industry is forecasted to grow by 18% from 2020 to 2027.
Businesses could gain up to $430 billion by adopting data-driven solutions.

Technology & AI Martech Stats:

AI ranks as the third most popular new marketing tactic in the United States.
In 2021, 84% of marketers reported utilizing AI.
The adoption of AI martech among marketing professionals surged by 186% from 2018 to 2021.
Netflix leveraged customer data to retain over 180 million subscribers and save billions in customer retention costs.
The global revenue of AI is expected to reach $89.85 billion by 2025.
AI industry growth is projected to increase the global GDP of the energy, utilities, and mining sectors by 5.5% over the next decade.
Approximately 70% of SaaS and technology companies utilize integrated martech tools.
Email marketing emerges as the most automated marketing channel, with 65% of marketers automating their efforts.

Marketing Technology Solutions Statistics:

The number of martech solutions surged from 150 in 2011 to over 9,500 in 2021.
100% of marketing and sales teams collaborate through martech tools.
89% of marketers reported using fully integrated tools on a single platform.
75% of organizations face digital immaturity due to a scarcity of technical experts proficient in coding.
Between 2019 and 2020, martech solution tools witnessed a 25.5% growth rate.
44% of marketing professionals employ over five tools in their martech stack.
Platform integration remains the primary challenge for a successful martech solution stack.

Marketing Department and Company Martech Statistics:

Marketing professionals prioritize technology integration 1.6 times more than other company executives.
They are also 1.2 times more likely to possess advanced technological skills.
Company leaders are 1.4 times more inclined to utilize technology in marketing endeavors.
Over three-fifths of brands are unprepared for Google’s cookie phase-out.
Data-centric marketing approaches yield a 15-20% higher ROI for companies.