Your 2024 Company's Comprehensive Martech Glossary
Martech, short for marketing technology, encompasses an array of technologies and procedures geared towards overseeing digital marketing endeavors to meet organizational goals. These tools and strategies facilitate innovative solutions and enhance marketing across various platforms and channels.
How to Navigate this Martech Glossary
The Martech glossary provided below is alphabetically organized, making it easy to quickly locate specific terms of interest.
Martech Glossary:
A
Here’s a compilation of martech terms and acronyms:
Account-based marketing (ABM):
ABM is a B2B strategy that allocates marketing resources towards high-value accounts or prospects, focusing on maximizing impact on the bottom line.
A/B testing:
A technique for determining the most effective option involves comparing the performance of two choices, such as email content or landing pages.
Audience intelligence:
Gathering valuable insights about your audience through data analysis to enhance targeted marketing strategies.
Audience profiling:
Defining your target customer through analysis of buying behavior.
Audience segmentation:
Dividing target audiences into subgroups based on demographics or behavior to optimize marketing campaigns.
B
B2B Martech:
Tools and software utilized to enhance business-to-business marketing efforts.
B2C Martech:
Tools and software utilized to enhance business-to-consumer marketing efforts.
Behavioral targeting:
Ad targeting is based on data gathered from a user’s online browsing history.
C
Call tracking:
Recording information about inbound phone calls to monitor caller behavior and interests.
Conversational marketing:
Engaging users through personalized conversations to drive conversions, often seen in social media interactions.
Cookies:
Browsers store Text files on a user’s device to track information and improve user experience.
D
Data-driven marketing:
Using customer data to create targeted messaging and improve marketing campaign effectiveness.
Data management platform:
Platforms for collecting, managing, and utilizing customer data to enhance ad targeting.
Digital Asset Management (DAM):
Systems for organizing and managing digital assets such as images or videos.
E
Ecommerce Martech:
Digital tools designed to assist businesses with marketing their ecommerce websites online.
Enterprise Martech:
Tools and software aimed at optimizing, tracking, and managing a business’s marketing campaigns.
ESP:
Email service providers manage and send marketing emails to subscribers.
ETL:
Extracting, transforming, and loading data from multiple sources into a centralized system.
F
Frequency capping:
Limiting the number of times an ad is shown to a single person to improve campaign effectiveness.
G
General Data Protection Regulation (GDPR):
Legislation governs companies’ handling of personal data to protect user privacy and security.
H
Header bidding (HB):
An alternative ad bidding process is offering ad space to multiple demand sources via SSPs.
HubSpot:
An integrated marketing and sales software offering CRM, Marketing, Sales, Service, and CMS Hub.
I
iBeacons:
Bluetooth-enabled devices communicate with nearby smartphones to send messages and notifications.
Internet of Things (IoT):
A network of interconnected physical devices capable of digital communication without human intervention.
J
Journey orchestration:
Tailoring customer buyer journeys based on past behavior using collaborative technology and strategies.
L
Lead generation:
Attracting customer interest and nurturing them into a sale, often by encouraging data sharing for follow-up.
M
Marketing automation:
Using software to automate marketing tasks and campaigns efficiently.
O
Out of the box (OOTB):
Referring to products that work immediately upon unpackaging without manual setup.
P
Predictive analytics:
Using data analysis and machine learning to make predictions based on historical data.
R
Request for information (RFI):
Collecting information about supplier capabilities to support purchasing decisions.
Request for proposal (RFP):
Formal requests for quotes or proposals from vendors or suppliers.
S
Sales accepted lead (SAL):
Prospects accepted by the sales team and moved through the sales pipeline.
Sales Automation:
Streamlining manual tasks in the sales process using automation technology.
SMB Martech:
Software and tools aimed at improving marketing tasks for small and medium-sized businesses.
Expand your Martech Vocabulary
Explore these glossaries to enhance your understanding of martech:
- Marketing Terms
- PPC Terms
- SEO Glossary
- Marketing Buzzwords
- Digital Marketing Terms
