Statistics on Online Marketplaces: Over 25 Marketplace Insights

As the preference for online shopping continues to surge, eclipsing traditional brick-and-mortar stores, e-commerce has witnessed unprecedented growth. Consequently, many businesses turn to online marketplaces like Amazon and eBay. Dive into these marketplace statistics for valuable insights!

What Constitutes a Marketplace?

The cornerstone of online shopping lies in online marketplaces. These platforms serve as virtual hubs where third-party vendors showcase product or service offerings, facilitating transactions for eager shoppers. Some renowned examples of such marketplaces include Amazon, Etsy, eBay, Jet, and Overstock. Explore further to uncover insights into these digital marketplaces through marketplace statistics.

Marketplace Insights:

Before delving into specific marketplace data, here are some overarching statistics about marketplaces:

In 2022, consumers globally spent over 3.25 trillion dollars on online marketplaces.
Key U.S. marketplaces encompass Amazon, eBay, Walmart, Offerup, and Wish.

Amazon in the Spotlight:

Amazon has emerged as a juggernaut in the corporate world, offering various services, notably its online marketplace. Consider these statistics highlighting Amazon’s dominance:

The Amazon shopping app boasts over 150 million mobile users.
More than 150 million individuals subscribe to Amazon Prime.
Amazon’s average hourly sales amount to $17 million.
89% of consumers prefer purchasing from Amazon over other ecommerce retailers.
Amazon commands 45% of the U.S. ecommerce market share.

eBay’s Impact:

As the second-largest online marketplace, eBay holds significant sway in the ecommerce landscape. Here are some notable eBay statistics:

eBay hosts over 1 billion active listings.
The eBay app has been downloaded over 400 million times.
Approximately 182 million users engage with eBay worldwide.
Over 180 million active buyers actively participate on eBay.
Around 940,000 sellers leverage “Promoted Listings” on eBay.

Etsy’s Niche:

Etsy, a rising star in online marketplaces, carves its niche, focusing on handmade and craft items. Explore these Etsy statistics:

Etsy boasts a seller base exceeding 4 million.
Top Etsy sellers generate an average annual revenue exceeding $10,000.
83% of Etsy sellers are female.
60% of Etsy sellers hail from the U.S.
OfferUp’s Presence:
OfferUp, a mobile-centric marketplace launched in 2011, emphasizes local transactions. Key OfferUp statistics include:
OfferUp caters to over 40 million users.
The OfferUp app has been downloaded over 80 million times.

Wish’s Reach:

Established in 2010, Wish personalizes shopping experiences for its vast user base. Here are some illuminating Wish statistics:

Wish boasts a user base exceeding 500 million.
Over 300 million products are available for purchase on Wish.
Approximately 64 million buyers engage with Wish.
Walmart Marketplace in Perspective:
Consider these statistics to understand Walmart Marketplace’s impact:
Walmart Marketplace boasts around 18,000 sellers.
Over 80 million products are sold through Walmart.

Approximately 50% of consumers initiate their product discovery journey on retail platforms like Walmart.