The Comprehensive Compilation of Remarkable Digital Advertising Statistics in 2024

By 2023, digital advertising will comprise over 66% of global advertising expenditure. This statistic alone underscores the pivotal role of online advertising in driving sales growth and revenue generation.

30 Noteworthy Digital Advertising Statistics in 2024

Digital advertising, a targeted marketing strategy to promote products and services to consumers via online platforms such as search engines, social media, and websites, offers avenues for crafting tailored messages to reach and expand audiences, enhance brand visibility, and generate leads and sales.

To ascertain whether digital advertising aligns with your business objectives, it’s essential to understand the various mediums it encompasses, including:

Pay-per-click (PPC)
Mobile
Display
Video
Influencer
Social media

The following statistics shed light on successful advertising strategies and consumer perceptions of online advertisements:

PPC Advertising Statistics:

PPC advertising, known as pay-per-click, facilitates the placement of ads on search engine results pages (SERPs), social media platforms, websites, and more. These ads incur charges only upon user clicks, allowing precise audience targeting and increased lead generation and sales. Notably:

Search ad expenditure in the United States surpasses $46 million.
The top 3 PPC ads capture 46% of page clicks.
PPC ads amplify brand awareness by 80%.
Users clicking on PPC ads exhibit a 50% higher likelihood of purchasing than organic search result clicks.
Google garners four times more clicks on paid search ads than any other search engine.
Every dollar spent on PPC ads yields $2 in revenue.
Average monthly PPC campaign costs range between $9000 and $10,000.
Over half of users cannot discern between PPC ads and organic search results.
Google Ads’ average cost-per-click (CPC) stands at $1.16.
Paid search constitutes 39% of advertisers’ budgets on average.

Mobile Advertising Statistics:

Mobile advertising targets users on mobile devices and holds increasing importance as mobile usage for purchasing decisions and product/service research surges. Mobile ads, employed on mobile-friendly websites, paid search ads, social media, apps, and games, aid in audience expansion, brand visibility, and revenue generation. Key statistics include:

Mobile advertising expenditure is projected to exceed $339 million by 2023.
78% of local mobile searches culminate in in-store purchases.
Mobile-friendly websites sway 61% of consumers towards purchases.
Mobile users account for 52% of PPC ad clicks.
In-app ad revenue anticipates a 6.2% rise for non-gaming apps and 19.1% for gaming apps.
Mobile generates 94% of Facebook’s advertising revenue.

Video Advertising Statistics:

Video marketing entails creating and sharing videos to promote businesses and products, enhancing website engagement and search engine ranking. Videos captivate audiences, drive traffic, and augment content appeal. Noteworthy statistics include:

Video ads can augment conversions by 86%.
Post-viewing, brand association elevates by 139%.
80% of shoppers watch YouTube videos related to planned purchases.
90% of users assert that videos aid in making purchasing decisions.
Over 40% of global shoppers purchase products discovered on YouTube.

Display Advertising Statistics

Display ads represent a prevalent form of digital marketing, encompassing banners, images, videos, buttons, and more. These ads effectively capture the attention of your target audience, driving click-through rates (CTR) and conversions. Consider the following statistics to understand the advantages of display advertising:

Photo and imagery posts are the most utilized content for boosting audience engagement.
U.S. advertisers allocate over $50 million to programmatic digital display advertising.
Ad placement and audience targeting rank as the top optimization tactics employed by display advertisers presently.

Influencer Advertising Statistics

Influencer marketing, a variant of word-of-mouth advertising, entails leveraging individuals whose opinions carry weight among consumers to endorse products and services. Influencers increase their influence as social media platforms gain prominence, facilitating effortless brand and product endorsements. This mode of advertising enhances brand visibility and expands outreach to potential consumers. Notable statistics include:

92% of individuals trust recommendations from peers over brand endorsements.
81% of marketers affirm the efficacy of influencer advertising.
Word-of-mouth advertising exhibits a 37% higher customer retention rate than alternative advertising methods.

Social Media Advertising Statistics

Social media advertising, a digital marketing strategy, enables the deployment of paid ads across platforms such as Facebook, Instagram, Twitter, and others. This approach is pivotal for broadening audience reach and engaging consumers who may not be reachable through conventional means. Leveraging various targeting options ensures ads resonate with the most promising consumer segments. Noteworthy social media marketing statistics include:

7 in 10 Americans actively use social media platforms.
Social media ranks among the most prevalent forms of marketing, with 87% of marketers leveraging these platforms for advertising.
74% of individuals incorporate social media into their purchasing decision-making process.