Pricing for Content Marketing: How Much Does Content Marketing Cost You Back in 2024?
Content marketing expenses typically range from $5,001 to $10,000 monthly in 2024. The precise cost for your business can vary based on various factors, such as whether you engage freelancers or an agency and the specific type of content you intend to produce. Continue reading to delve deeper into content marketing pricing!
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Content marketing is crucial to boosting your search engine rankings, attracting website traffic, and fostering lead generation and conversions.
You’ve come to the right spot for those exploring the expenses of deploying their content marketing strategy. Continue reading to delve into comprehensive insights on the typical pricing of content marketing!
What is the monthly expense for content marketing?
On average, content marketing incurs costs ranging from $5,001 to $10,000 monthly in 2024, as 58% of respondents reported. The expenditure for your business’s content marketing efforts can fluctuate based on various factors, such as whether you engage with a freelancer or an agency and the specific types of content you intend to produce.
Keep in mind that these figures represent averages. Your expenditure could be lower or higher depending on the specific types of content you aim to produce and the scope of your strategy.
For instance, your costs might be lower if you opt solely for website content creation instead of incorporating social media content, blog posts, and website content.
Content marketing pricing FAQs
Have inquiries regarding the expense of content marketing? Discover the responses below!
How much does a content audit cost?
An average content audit costs between $100 and $700 (53% of respondents). A content audit enables you to identify areas for enhancement and guides your content strategy.
How much does website content cost?
On average, Website content typically ranges from $501 to $1000 per month (22% of respondents). For this price, 11% of businesses receive 7-15 new pages, while 8% receive 1-2 pages.
How much does blog content cost?
Blog content usually averages between $501 and $1000 per month (23% of respondents). At this monthly rate, 10% of businesses obtain 5 – 10 blog posts, while 9% receive 11 – 20.
How much does social media content cost?
The average cost for social media content is between $1001 and $3000 per month (31% of businesses). Within this monthly budget, 9% of businesses receive 16-25 social media posts or content, while 8% receive 3-7 posts or pieces of content.
How much do content updates and refreshes cost?
On average, Content updates and refreshes typically cost between $501 and $1000 per month (27% of respondents). At this monthly rate, 16% of businesses receive 5 – 15 updated or refreshed pages, while 8% receive 1 -4 updated or refreshed pages.
What percentage of your overall marketing budget should you allocate to content marketing?
On average, businesses allocate 11% – 50% of their overall marketing budget to content marketing (55% of respondents). Your company’s allocation may vary depending on your specific goals and the return you receive from your strategy.
Is content marketing worth the cost?
Absolutely, content marketing is worth the investment! 77% of businesses report being satisfied with the ROI from their content marketing strategy.
With a well-executed campaign and high-quality content that resonates with your audience, you can enhance your online visibility, establish your business as an industry authority, and drive consistent traffic and conversions.
Content marketing pricing models
The cost of content marketing can vary based on your chosen pricing model, whether partnering with an agency, hiring a freelancer, or managing the strategy in-house.
Freelancers
On average, businesses typically pay content marketing freelancers between $1000 and $10,000 monthly (58% of respondents). Notably, 12% of businesses spend less than $1000 monthly, while 5% allocate over $100,000 monthly.
Freelancers or independent contractors may offer single-page content or undertake ongoing projects. Depending on the freelancer, they may charge per word or provide a fixed price for a project.
While freelancers may seem attractive, finding the right fit for your project can be challenging. Be cautious of freelancers offering “cheap” writing services, as they may lack expertise for your projects.
In-house
Another option is to produce content in-house. However, this entails hiring someone (or a team of content writers). For many small and medium-sized businesses (SMBs), the cost of creating content in-house often outweighs the benefits.
Expanding your content output will require hiring additional writers—a significant investment if you opt for in-house writers. Additionally, you’ll need to allocate resources for training to keep your in-house writers updated on industry trends and equipped with the necessary technical skills for writing content on your website.
Agencies
On average, businesses typically invest between $5001 and $10,000 monthly in a content marketing agency (20% of respondents). However, these expenses can vary based on the agency. For instance, 18% of businesses spend $20,001 to $50,000 monthly, while 9% pay less than $1000 monthly.
Alternatively, you can collaborate with a full-service content marketing agency. Most agencies operate on a monthly fee basis, offering various options tailored to your budget and objectives. Leading content marketing agencies dedicate time to understanding your business and industry. They function as an extension of your internal team, producing content that delivers optimal results for your company.
Content Marketing Packages vs. Individual Pages
A common query is, “Should I opt for a content marketing package or pay per page for website content?”
If you only need to create a few pages for your website, paying per page might suit your needs. However, investing in a comprehensive marketing strategy is often the wiser choice. Why?
Content necessitates ongoing monitoring and updates to uphold your rankings.
Typically, agencies incorporate this aspect into their content marketing packages. Conversely, if you pay per page, you’ll be responsible for monitoring and updating the content once it’s live on your site—a significant undertaking for busy SMBs.
By investing in content marketing packages from a full-service agency, you’ll also gain access to SEO and social media experts who can help you optimize the impact of your content. Once again, SEO and social media promotion are frequently included in comprehensive content services.
Although paying for individual pieces of content may seem appealing, investing in a content package often provides the most value for your money.
In 2024, you can anticipate paying between $2000 and $12,000 monthly for a comprehensive content marketing package. Ensure your selected package encompasses research, website copywriting, SEO implementation, and social media content.
Moreover, it’s essential to collaborate with a reputable, full-service agency with expertise across various digital marketing domains, including content, SEO, and beyond.
What is typically included in content plans?
Content plans vary depending on the agency you partner with and the specific plan you select. However, they typically encompass a range of content assets, such as:
Blog posts and articles
Both search engines and website visitors highly value fresh, high-quality content. Your blog is an excellent platform for sharing regular updates and valuable information that encourages audience engagement and prompts them to take further action with your business. If your blog currently lacks content, there’s no need to worry. A tailored content plan from WebFX can transform your blog from sparse to robust, enabling you to better connect with your target audience.
Furthermore, content plans prioritize the optimization of your website content to achieve higher rankings in search engine results pages (SERPs) and provide more relevant information to searchers. This enhances your online visibility and increases the likelihood of converting more leads into customers, resulting in a mutually beneficial outcome for your business.
Social media monitoring
Expanding your online reach is crucial, and effective content plans should include social media monitoring to help you connect with even more potential customers. Sharing custom content on social media platforms enhances brand awareness and facilitates establishing new connections for your business.
Moreover, your followers have the opportunity to share your content with their networks, potentially reaching individuals who may be interested in your products or services. Social media also serves as a platform for addressing inquiries about your offerings fostering relationships that encourage more conversions.
Infographics and motion graphics
Did you know that individuals process visual information 60,000 times faster than text alone?
In addition to written content, incorporating visual elements such as infographics and motion graphics is essential for engaging your audience and enhancing the memorability of your content.
Infographics are particularly effective for simplifying complex processes and presenting information in a more digestible format. This proves invaluable when elucidating the functionality of your products or services, especially if they are intricate.
By providing clear insights into your business, products, and services, you empower consumers to make well-informed decisions and instill confidence in choosing your company.
Customized videos
Statistics show that customers are 10 times more likely to engage with a video than with a block of text. Therefore, if you aim to enhance engagement and interaction with your brand, it’s crucial to ensure that your content plan incorporates video content.
Video content holds significant importance as websites utilizing videos are 53 times more likely to secure a spot on the first page of Google search results.
Apart from crafting bespoke videos for your website, a proficient content marketing agency like CreaRank can assist you in producing videos for your social media advertisements, email campaigns, and other platforms.
Still skeptical? Integrating videos into landing pages can lead to an 80% increase in conversions. To maximize the effectiveness of your content plan, it’s imperative to include video marketing.
Key considerations when assessing the cost of content marketing
When evaluating the cost of content marketing, it’s essential to consider several factors that can influence the overall expense of your project.
Quantity of content required:
The scale of your project significantly impacts the cost. For instance, if you only need to develop ten pages of content, the cost will be lower than requiring 100 pages.
However, it’s crucial to generate sufficient content to secure top rankings in search results for high-impact keywords within your industry. For ecommerce platforms, creating custom pages for product offerings and regularly updating them with the latest information and pricing details is essential.
A reputable content agency will collaborate with you to devise a strategy outlining the quantity and variety of content necessary to achieve optimal outcomes.
Type of content desired:
Do you require articles, blog posts, or social media content for your business?
The type and length of content significantly affect the pricing structure. A comprehensive content strategy encompasses various formats, including website articles, blog posts, visual elements, and social media content.
You might also wonder about the ideal content length for achieving favorable search result rankings. The answer varies depending on the content type:
- Informational articles: Between 1500 and 2000 words
- Blog posts: Approximately 1000 words
- 10x content: Minimum of 2500 words
Instead of focusing solely on a single content type, it’s advisable to diversify your content portfolio by creating content of varying types and lengths, forming a robust content marketing strategy.
Are you exploring other services?
While some agencies integrate additional services such as SEO and social media marketing into their content plans at no extra cost, others may require separate payments for these supplementary services.
For more insights into the pricing of various digital services, feel free to explore these pages:
- SEO pricing
- Email marketing pricing
- Website design pricing
- Social media pricing
It’s essential to remember that your company is distinct, and as such, it deserves personalized treatment. Avoid companies that offer generic “one size fits all” content marketing packages.
Your business has unique budgetary constraints and requirements, and selecting a content plan customized to align with your specific goals is crucial.
[H2] Begin today!
[P] With a grasp of content marketing agency pricing fundamentals, it’s time to take the plunge!
Our team is prepared to craft a content marketing strategy tailored to meet your business objectives and deliver tangible results.
Begin today!
With a grasp of content marketing agency pricing fundamentals, it’s time to take the plunge!
Our team is prepared to craft a content marketing strategy tailored to meet your business objectives and deliver tangible results.
